Experienced auctioneers develop a specific clientele of buyers over time. Branching out into industries where the auction company has had no or little experience creates a problem in marketing the sale. To offset the lack of past buyers the auction company needs to increase advertising in hopes of drawing in quality buyers. This adds to higher expenses and lower bottom line results.
Daniel Clar Auctioneers considers our list of auction buyers one of our most important assets. Prior to each auction, in addition to our standard marketing plan, we aggressively contact past buyers by telephone and e-mails in order to assure that our sale is well attended by quality buyers. Not only has this way of marketing our auctions proven to bring in good bidders, it does so at no expense to our client.
With hundreds of auctions over the last decade we have thousands of experienced buyers to call on. We have created lists based on the industry and locations of each sale. We noted repeat buyers, high volume buyers and resale buyers in order to maximize the results of our aggressive marketing. These calls and e-mails are made personally. Our call list is never made available to any outside source. Our buyers know that a phone call or e-mail from us is a result of time and effort, not a mass e-mail spam.
Daniel Clar is an industrial equipment auctioneer and appraiser based in California. He provides liquidation and appraisal services through out the western United States.