Immediate results and quick turnaround.
Once the decision to liquidate is made, you work with the auction company to choose a date that coordinates with your personal business needs. A specific time period is determined for the removal of sold assets giving you immediate turnaround.
Costs and commissions are contracted and agreed upon up front.
There are no hidden costs. A contract is signed between you and the auction company outlining the commission and expected costs for conducting your auction.
A professional auction company understands good marketing strategies for your particular industry. Professional auctioneers have comprehensive direct mail/e-mail lists of their past buyers. They provide customized marketing using direct mail advertising, colorful brochures, mailing lists that target both your industry and geographic location, website promotion and business circulars. Live auctions, online auctions or simulcast auctions are available depending on your needs.
Inventory of Assets:
You will receive a full inventory of your assets. These assets are organized, cataloged, cleaned and presented at auction to their best potential. Customers appreciate an auction that is displayed in an organized manner with a comprehensive sale catalog.
Customers come to auctions ready to buy.
People love auctions and arrive ready to buy. Auctions promote competitive bidding which drives up the price. More often than not, a customer will come to an auction focused on buying one particular item but the atmosphere and competitiveness will find them purchasing even more. A good auctioneer guides the sale, makes it enjoyable for the crowd while pushing for maximum bidding results.
Professional auctioneers know their inventory and current market values. Customers generally know the value of an item and will bid accordingly. There are no negotiations in an auction setting. Inventory is sold “as is” and “where is”. Auctions are quick and the auctioneer is always closing the sale. Customers know a winning bid means they have committed to purchasing the item and must pay and remove their purchase in a specific time given.
Most business assets are comprised with items that are both easy to sell and difficult to sell. Auctions utilize the assets that are easy to sell in order to promote and find buyers for assets that are more difficult to liquidate.